Wild Buck

Hospitality

A hand-drawn brand identity for a cafe and restaurant in Waddington.

Services:

Brand Identity, Logo Design, Print

Brand Identity, Logo Design, Print

Year:

2025

2025

The Brief

Wild Buck is a cafe and restaurant in Waddington, Lancashire. The owner Harry wanted a brand with personality. Something that felt hand-drawn and characterful, with a bold illustrative buck at the centre of it.

The Work

The illustrative buck became the heart of the identity. It has a loose, hand-drawn quality that gives the brand warmth and sets it apart from anything else on the high street. It now takes centre stage across cups, menus, t-shirts and signage. The kind of mark that people notice and remember. Agency: To The Summit.

The Brief

Wild Buck is a cafe and restaurant in Waddington, Lancashire. The owner Harry wanted a brand with personality. Something that felt hand-drawn and characterful, with a bold illustrative buck at the centre of it.

The Work

The illustrative buck became the heart of the identity. It has a loose, hand-drawn quality that gives the brand warmth and sets it apart from anything else on the high street. It now takes centre stage across cups, menus, t-shirts and signage. The kind of mark that people notice and remember. Agency: To The Summit.